Free Campaign

A Gen Z–focused campaign concept for Microsoft 365 web apps, built around one clear idea: free as freedom. The project reframes “free” from a limitation into an emotional benefit, empowering young creators to start instantly, collaborate easily, and create without barriers. Using a playful, youthful tone grounded in Microsoft’s existing brand, the work defines a campaign manifesto and creative thought starters designed to drive awareness and usage intent across digital and social platforms.