Shorething

A 15-second concept film for New Jersey Lottery, set on a lively beach day where banner planes reveal the “Shore Thing” scratch-off tickets in a playful, escalating sequence. The spot uses cinematic camera moves, environmental storytelling, and humor to build anticipation — from a single banner reveal to an exaggerated, impossibly long chain of banners showcasing the tickets and top prize. Designed for both mobile and digital placements, the concept blends realism with visual spectacle to create a memorable, high-impact moment that celebrates the fun and excitement of the Jersey Shore.