Functioning as a core technical and creative pillar across a four-year mix of full-time and freelance engagements—spanning Haddad & Partners, its acquisition by PURE RED, and eventual merger with ITG—this Microsoft ecosystem represented one of several major global accounts I spearheaded for the agency. Working within a large, cross-functional network alongside directors, leads, and project managers, including Adam, Rhett, Freddy, Simon, Michael, Sarah, Lizeth, and a wider team of designers, this sustained partnership demanded high-volume execution and creative R&D across iconic sub-brands like Microsoft 365, Azure, GitHub, and Xbox.

While my primary focus centered on 3D motion design and spatial world-building alongside artists like Selim and Maciej, my scope frequently expanded into technical 2D animation, asset layout, and finishing compositing. Together, we translated flat brand layouts into rich, multi-dimensional video assets, adapting complex 3D environments across a massive matrix of aspect ratios, social formats, and interactive web banners. Beyond moving-image pipelines, I expanded into interactive development—taking total technical ownership of an AR filter build for Azure while contributing to specialized web-based visual explorations. Managing this account across multiple agency evolutions stands as a testament to leading enterprise-level brand systems at scale, delivering hundreds of high-visibility global assets without sacrificing visual polish or creative agility.