Operating as a key technical and creative pillar for the Zarbee's brand across a prolific year-and-a-half engagement, this project represented a highly efficient, modern pipeline blending agile production with deep character performance. Directed by Adam Mills, the campaign structure utilized emerging generative AI frameworks in the foundational stages to streamline initial concepts and ideation. Once the creative direction was established, character modeling and texturing were executed by Maciej, establishing a rich visual anchor for the brand’s digital presence across major social ecosystems, including TikTok, YouTube, and Instagram.

The core production engine relied on a rigorous, cross-disciplinary approach to animation, asset generation, and platform scaling. Working side-by-side with Maciej on character animation, I breathed life into the brand's assets across countless scenes, ensuring expressive, consistent performances that translated seamlessly to short-form media. Beyond character performance, I stepped in to model supplemental environment assets and execute compositing work. To meet the aggressive delivery demands of contemporary social campaigns—ultimately delivering a comprehensive suite of 20+ high-polished videos. we strategically deployed AI tools for generative canvas expansion, organically extending backgrounds and frame boundaries for complex vertical and wide resizes without losing structural composition.

In addition to the extensive moving-image deliverables, I took technical and creative development of the brand’s interactive AR filter expansion for an event, directing the asset optimization, logic, and deployment independently under Adam’s direction. This hybrid workflow resulted in a vast, modular ecosystem of content built to scale, leaving behind a robust framework of assets that continues to drive the brand's digital presence. The project stands as a testament to how traditional animation craftsmanship and bleeding-edge technical pipelines can converge to build an engaging, omnipresent, and profoundly fun brand universe.